Initiation of Breastfeeding by Breast Crawl
Initiation of Breastfeeding by Breast Crawl
 


Every newborn, when placed on the mother's abdomen, soon after birth, has the ability
to find its mother's breast all on its own and to decide when to take the first breastfeed.

This is called the 'Breast Crawl'.

watch the breastcrawl video Watch Video in   Italian  •   Marathi  •   Spanish
Video Script in:  French  •   Hindi  •   Italian  •   Marathi  •   Spanish

Sub-titles in Bengali  |  English  |  Gujarati  |  Hindi  |  Kannada  |  Malayalam
Marathi  |  Oriya  |  Punjabi  |  Tamil  |  Telugu  |  Urdu


UNICEF, WHO and WABA along with the scientific community strongly recommend
initiating breastfeeding within a half-hour of birth.

Evidence shows that early initiation can prevent 22% of all deaths
among babies below one month in developing countries.


Ten Steps to Successful Breastfeeding Video Series

watch the videostep one   step two   step three   step four   step five   step six   step seven   step eight   step nine   step ten

  UNICEF India Rajmata Jijau Mother-Child Health & Nutrition Mission Integrated Child Development Services Government of Maharashtra, Women and Child Development Department BPNI (Breastfeeding Promotion Network of India) Maharashtra Health Education To Villages  


“What if governments had a proven, cost-effective way to save babies’ lives, reduce rates of malnutrition, support children’s health, increase educational attainment and grow productivity?

They do: It’s called breastfeeding. And it is one of the best investments nations can make in the lives and futures of their youngest members – and in the long-term strength of their societies.”

Anthony Lake, UNICEF Executive Director



2017 Maternal Health campaign

2017 Maternal Health campaign

We recently partnered with Mediaplanet UK on the 2017 Maternal Health campaign in The Guardian newspaper and online. Read motivating insight from thought leaders and learn more about what it takes collectively to reduce maternal mortality. #GlobalMaternalHealth #MaternalHealth

Bridging the Knowledge Gap: Educating Mothers to Help Them and Their Children Live.
Mobile phones are the surprising tool improving maternal health

One of the most powerful relationships in global health and development is between a mother’s education and her child’s chances of survival. Simply put: “The more educated a mother, the less likely her child is to die. … Behind every preventable child death is a disempowered mother” says Leith Greenslade, Co-Chair of Child Health, MDG Health Alliance.



HealthPhone™ Poshan | Nutrition Mobile Apps

Get HealthPhone Poshan Apps

Get HealthPhone Poshan Apps

Get in 18 Indian Languages

AssameseBengaliEnglishGaroGujaratiHindiKannadaKhasiKonkaniMalayalamManipuriMarathiMizoOdiaPunjabiTamilTeluguUrdu

The apps address issues of status of women, the care of pregnant women and children under two, breastfeeding and the importance of a balanced diet, health and simple changes in nutritional care practices that can notably enhance nutrition levels.

They reinforce the following key messages:

  • Expecting mothers should get the correct diet and 25% more than usual.
  • Mother’s first milk is the best, do not throw it away, make sure the child gets it.
  • For the first 6 months the child should only be fed mother’s milk and nothing else.
  • When the child enters the 7th month, balance mother’s milk with a nutritious diet.
 

HealthPhone™ Food & Nutrition Mobile Apps

Get HealthPhone Food & Nutrition Apps

Get HealthPhone Food & Nutrition Apps

Get in 18 Indian Languages

AssameseBengaliEnglishGaroGujaratiHindiKannadaKhasiKonkaniMalayalamManipuriMarathiMizoOdiaPunjabiTamilTeluguUrdu

These apps reinforce the following key messages:

  • Adequate Complementary Feeding
  • Anaemia: Blood and Iron Deficiency
  • Importance of a Balanced Diet
  • Correct Norms of Infant & Young Child Feeding
  • Importance of Infant and Young Child Nutrition
  • Iodine: The Importance of Iodised Salt
  • Nutrition of the Child
  • Vitamin A
  • Navjaat ki Suraksha
  • Diet During Pregnancy
  • Healthcare during Pregnancy
 

HealthPhone™ Nutrition Handbook for the Family Mobile Apps

Get HealthPhone Nutrition Handbook Mobile Apps

Get HealthPhone Nutrition Handbook Mobile Apps

Get in 11 Indian Languages

BengaliEnglishGujaratiHindiKannadaMalayalamMarathiOdiaTamilTeluguUrdu

These apps reinforce the following key messages:

  • Personal and household hygiene
  • Keeping food safe and clean
  • Foods are very important for the body
  • Iron makes the body strong
  • Vitamin A keeps the body healthy
  • Iodine makes the body function properly
  • Food for pregnant women and breast-feeding mothers
  • Feeding babies aged 0-6 months
  • Feeding young children aged over 6 months
  • Feeding school-age children and youth
  • Food and care for older people
  • Feeding sick people
  • Preventing and managing malnutrition


Once installed, all these apps work offline; they do not require a connection to a mobile network. All videos and files are included within the mobile app. Mobile apps developed in partnership with HealthPhone by The Centre for Development of Advanced Computing (C-DAC), Hyderabad, a research and development organization under the Ministry of Electronics and Information Technology, Government of India.



Watch More Breastfeeding Videos Watch More Breastfeeding Videos

HealthPhone™ Essentials: Videos for Basic Health Knowledge in Hindi

HealthPhone Essentials: Educational Videos for Basic Health Knowledge


Early and Exclusive Breastfeeding
Hand Washing with Soap and Water
Use of Oral Rehydration Salts (ORS) and Zinc
Routine Immunization
Initiation of Breastfeeding by Breast Crawl



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IAP HealthPhone

IAP HealthPhone


Laying the Foundation for Combating Malnutrition in India
The importance of balanced nutrition and health


An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

It is the World's Largest Programme to Battle Malnutrition amongst Mothers and Children. The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.

The four Poshan videos are hosted on a dedicated WAP page iaphealthphone.org and accessible to all Vodafone India subscribers on their mobile phones.

Vodafone India subscribers can also give a missed call on 1 800 120 8989 (toll-free) to receive a link to the WAP page via SMS.



If breastfeeding did not already exist, ...
The Lancet Breastfeeding Series

The Lancet Breastfeeding SeriesThe Lancet Breastfeeding Series - January 28, 2016

With a substantial development of research and findings for breastfeeding over the past three decades, we are now able to expand on the health benefits for both women and children across the globe. The two papers in this Series will describe past and current global trends of breastfeeding, its short and long-term health consequences for the mother and child, the impact of investment in breastfeeding, and the determinants of breastfeeding and the effectiveness of promotion interventions.

New Research Shows That Breastfeeding Matters Everywhere and Could Save Millions of Lives and Dollars

"Political commitment and investment in breastfeeding by governments, donors, employers and civil society is urgently needed to ensure the health of women and children and to shape a more sustainable future for all. UNICEF and the World Health Organization, in partnership with close to 20 organizations, are leading the charge to mobilize global action to raise political and financial investment to support breastfeeding. Together, we are working to remove barriers to breastfeeding and to give women the tools they need to make informed decisions to ensure their health and the health of their children for generations come."
Werner Schultink, Chief of Nutrition at UNICEF


Breastfeeding saves lives and it’s time for action





  9 August, 2017
 
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